Boots to release hundreds of new wellness products this summer

Over 300 new lines will be added, along with 18 new brands across stores and online ahead of Global Wellness Day on June 14.

New brands include Absolute Collagen, The Nue Co, RUCI, Hair Gain, Smart Strains and Air-UP as well as TikTok trending brands Humantra and Selfish.

The expanded range of wellness items follows the introduction of two new own brand wellness ranges from Boots – Habi and Modern Chemistry.

The retailer said Habi offers a “new, vibrant” take on wellness to create “good habits over hype”.

Modern Chemistry is described as offering “ingredient-led, science-backed” products developed by Boots experts.

These two brands have launched supplement ranges and will branch into skincare in July.

Boots said it is rapidly growing its wellness range to respond to customer demand for such products. The new items are already available on Boots’ website and will roll out to selected stores in the coming months.

Boots head of wellness Kirstie Thorley-Mitchell said: “It is such an exciting time for wellness at Boots. Evolving quicker than ever before, we’re seeing huge demand from customers for products to support their health and beauty goals from the inside out. 

“All our new wellness products are carefully selected and curated – we’re looking closely at what is trending on social media platforms like TikTok, as well as products that are highly efficacious. Alongside these exciting new brands are our new own-brands – HABI and Modern Chemistry, which are great examples of where health meets beauty in one holistic brand offering, featuring supplementation alongside skincare.”