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TikTok

TikTok is video-based social media site with a growing ecommerce business, TikTok Shop. Retail Week provides news, analysis, features and opinion about TikTok and the online retail sector.

TikTok Shop

Latest news and insight on TikTok from Retail-Week.com

Retail Voice
From scroll to sale: How TikTok drives commerce everywhere
2025-07-30T11:04:00+01:00Paid for post by TikTok
Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with shopper habits evolving and the rules of brand engagement shifting, many retailers are looking for new ways to reach and convert consumers in the moments that matter
Opinion
‘Is social commerce retail’s next-gen sales enabler or just another trend trap?’
2025-06-09T14:35:00+01:00By Brian Kalms
Customers crave connection. A relationship with brands they love, trust and actively advocate for in social spaces. But can social commerce really deliver for those willing to dive headlong into this digital ecosystem? And is it even right for your brand?
News
TikTok has become the ‘front door for beauty’, says Estée Lauder Companies exec
2025-05-14T10:22:00+01:00By Megan Robinson
TikTok has become the “front door for beauty” as many brands turn to the platform to connect with the younger consumer, according to an Estée Lauder Companies exec.

More on TikTok

Social commerce, live shopping and VR: the innovations powering digital shopping in 2025

2025-04-22T06:00:00+01:00Promotional research for Affirm, Equals Money and Vimeo

Retailers are continually experimenting with novel innovations designed to engage shoppers, boost basket spend and drive loyalty. Here we explore the tech and tools powering the World’s Best Ecommerce Retailers

TikTok Shop head of UK says European expansion is a ‘natural step’ for growth

2025-03-28T13:11:00+00:00By Megan Robinson

TikTok Shop’s head of UK Jan Wilk told Retail Week that expanding in Europe is a “natural step” in the platform’s growth journey.

‘You won’t capture a tech-savvy generation by fixing your internal finance platform’
2025-03-26T06:30:00+00:00By Brian Kalms
‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
2025-02-25T10:28:00+00:00By Daniel Fanshawe
Lidl is launching on TikTok Shop in ‘supermarket first’
2025-02-18T11:11:00+00:00By Chloe Mills
The shoplifting epidemic has become ‘anti-capitalist inspo’ for well-off Gen-Zers
2025-02-10T14:51:00+00:00By Ellis Hawthorne

Boots’ new report reveals the trends set to shape the beauty industry in 2025
2025-02-10T12:36:00+00:00By Megan Robinson
TikTok’s future remains in limbo – if a deal to save it falls through, how could UK retail be impacted?
2025-01-16T16:39:00+00:00By Phoebe Hennell
TikTok Shop has achieved its highest ever sales over Black Friday
2024-12-05T10:00:00+00:00By Megan Robinson
‘Retailers who miss the shift in customer interactions are likely to face an existential risk’
2024-11-21T06:30:00+00:00By Sarah Lambert

All TikTok content from Retail-Week.com

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