Changing rooms: Why H&M, Next and Joules are making over the homewares sector
The pandemic ushered in a number of shifts in how people live, work and shop, creating renewed demand for homewares, furniture and associated categories.
From a macroeconomic perspective, the housing market has slowed in terms of the number of transactions and prices have risen, meaning people are more inclined to “stay put”, according to Retail Economics chief executive Richard Lim.
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