All articles by James Knowles – Page 3
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AnalysisAnalysis: The path to social media success
Social media platforms offer a wealth of consumer insight, but turning that data into an effective brand building and sales tool remains a challenge.
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OpinionBlog: Reach out to the wealthy on Facebook
Much has been written about the potential – untapped or otherwise – of social media networks for fashion brands, but a new report by market research company Sparkler suggests that Facebook could help luxury brands reach out to Europe’s most affluent customers.
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AnalysisAnalysis: The out-of-town pipeline
A slowdown in the development of new shopping centres and continuing problems on the high street mean some retailers are focusing on the pipeline for out of town.
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OpinionBlog: Mobile apps – audience appropriate?
With their low barrier to usage and ability to reach the widest pool of consumers via their mobile phones, it’s easy to see why mobile-optimised websites have been the key investment priority for fashion retailers.
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OpinionBlog: Gucci leverages its digital advertising assets
Last week’s announcement Gucci that it’s partnering with social advertising start-up Triple Lift shows the importance of Pinterest to fashion brands
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OpinionBlog: Online editorial content will help to capture customers
Yesterday’s announcement that My-Wardrobe.com has poached Harrods.com editor Nicola Copping to fill the newly created role of editor-in-chief, highlights the growing focus on editorial content for retailers.
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OpinionBlog: Turn your Facebook fans into brand ambassadors
This week Facebook held its first-ever retail summit, where speakers from the social network giant urged delegates to use the platform to convert fans into brand ambassadors.
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OpinionBlog: Retailers must innovate to make a success of their social strategy
Topshop’s announcement today that it is partnering with Facebook for its first-ever live ‘customisation of the catwalk’ is one of the clearest indications yet that and retailers are searching for innovative ways to capitalise social media.
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