More on Me + Em – Page 2546
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AnalysisMarketing budgets: Something to shout about
Despite the uncertain outlook some argue that it is more important than ever to advertise your business, writes Liz Morrell
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AnalysisPoS marketing: The yellow card?
In the world of point of purchase, cardboard signage has always been the preferred method of communication, but is digital media changing this and expanding the possibilities? John Ryan reports
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AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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AnalysisPutting media at the heart of selling fashion
Displaying product isn’t enough for today’s fashion retailers, with compelling editorial content both online and in print becoming a vital element of their marketing. Lisa Berwin reports
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AnalysisRetail Employment Monitor
The British Retail Consortium’s new tool will analyse job figures and aims to improve understanding of the role of retail as an employer
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AnalysisSteven Round
He may have bought Robert Dyas back from the brink but the hardware chain boss tells Nicola Harrison why he’s more than just a turnaround specialist
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AnalysisA new lease of life?
Britain’s leasing system has moved in tenants’ favour during the downturn. With stability returning, Mark Faithfull asks if the terms of retail property deals have now changed forever
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AnalysisWestfield Stratford: John Lewis, but not as we know it
It’s two years to the week that the London Olympic Games start and John Lewis is preparing a store with a difference.
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AnalysisA cause for celebration
For staff to feel the benefit, retailers must capitalise on the awards they win, says Liz Morrelllise on the awards they win, says Liz Morrell
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OpinionNo room for smug consensus
Ocado chief executive Tim Steiner rather gracelessly laid into independent City analysts after last week’s lacklustre IPO, following which the online grocer’s shares immediately fell below the opening price.
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OpinionCouncils must invest in high streets or they’ll die
The pressure on budgets means councils are going to be tempted to wring every last penny out of their town centres. But ultimately if they fail to invest in making their high streets attractive places to shop, they’ll only have themselves to blame when retailers walk away
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OpinionBright young things
Understanding how today’s younger shoppers think is vital for success, says Martha Lane Fox
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OpinionGetting management succession right
What is unthinkable at John Lewis but almost traditional at Marks & Spencer? The answer is poorly planned management succession, yet succession planning is one of the most important aspects of business management.
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GalleryBase, Antwerp
Seen one mobile phone shop, seen ‘em all. As a rule of thumb this is not that wide of the mark, but every now and again you come across something that does makes you sit up and take notice.
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GalleryJJB Sports: Playing to win
JJB Sports is trialling a new look store in Slough that seeks to do the simple things well. John Ryan gives the store a workout
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NewsGio Goi tests the waters
Young fashion brand Gio Goi is to make its retail debut with the opening of a shop in Aberdeen in mid-October, ahead of a possible wider roll out.
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AnalysisWalmart calls on India to relax retail investment
Walmart has called on the Indian government to relax Foreign Direct Investment laws that do not allow foreign investment in multi-brand retail, but do allow 51% foreign investment in single-brand retail and 100% in wholesaling. Walmart said it would open hundreds of stores in India if it were to change its laws.
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NewsSelfridges drives Christmas
Selfridges has chosen the theme ‘Play’ for this Christmas, celebrating a return to fun and frivolity and a move away from the more austere traditional festive themes seen at the height of the recession last year.