More online retail – Page 193
-
OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
-
OpinionRetail surgery: What does a mobile version of an ecommerce site need in terms of features and functionality?
What does a mobile version of an ecommerce site need in terms of features and functionality?
-
OpinionI Like.com
Want to know what Google might come up with next to help consumers research products online? Well take a look at its latest purchase, visual search start-up Like.com.
-
AnalysisSocial media helps retail opportunities to pop up
Kellogg’s is the latest brand to make the transition into retail with the launch of its Pop-Tarts World in New York last week. The opening of a 3,000 sq ft store selling customised toaster pastries is certainly a novelty, even by Manhattan standards.
-
Opinion
There goes the bride
Upsetting customers is one thing, but when they’re brides to be, it’s quite another. The Hut ought to be wary.
-
AnalysisNet-a-Porter: Casting the Net
Net-a-Porter chief executive Mark Sebba tells Lisa Berwin about the challenges of running a business that just keeps on growing
-
AnalysisOnline delivery options
Online customers expect a first-class delivery service and many won’t spend without one. So what are retailers doing to satisfy shoppers?
-
Opinion
The Tech Guys
IT budgets are holding firm, but retail CIOs are being asked to do more with them, particularly around multichannel
-
OpinionThe mobile is the medium of the message
“The medium is the message”. Marshall McLuhan’s dictum, which defined the post-Second World War marketing era, has become more pertinent than ever in this age of the worldwide web.
-
AnalysisVirtual research
Next has used social media not just as a marketing tool, but also as a way to provide feedback on whether it is using channels such as Facebook as effectively as possible, finds Joanna Perry
-
AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
-
AnalysisPutting media at the heart of selling fashion
Displaying product isn’t enough for today’s fashion retailers, with compelling editorial content both online and in print becoming a vital element of their marketing. Lisa Berwin reports
-
OpinionBright young things
Understanding how today’s younger shoppers think is vital for success, says Martha Lane Fox
-
OpinionIndian take-aways
The Prime Minister has taken a delegation out to India to show off our businesses and culture; but when it comes to retail and technology the ideas flow won’t be all one way.
-
AnalysisKingfisher trades its brightest ideas
The international retail group tried something different at its June conference to promote the exchange of ideas.
-
OpinionA sobering lesson for Ocado’s founders
Well, they got it away, but there won’t have been too many champagne corks being popped in Ocado’s Hatfield headquarters on Wednesday morning.
-
Opinion
A humbling experience?
Ocado may have got its float away - just - but the whole process has been an embarassment to its founders.
-
OpinionComputer says no
A recent run-in with a laptop while trying to load Microsoft Office has reminded me just how important a good user interface is.
-
DataICM Poll: Online food shopping
In an exclusive poll for Retail Week, ICM Research interviewed a random selection of 2,000 adults aged 18 and over between July 9 and 11, 2010 about online food retailing.
-
AnalysisTim Steiner
Dismissed by some, Ocado aims to make a big splash with its IPO. As its founder sets out to sell his dream to investors, Jennifer Creevy finds out more about the man behind Ocado