OMNICHANNEL STRATEGY

57%

of retailers do not have a click-and-collect service

71.4%

of retailers have no store incentivisation programme in place for cross-channel sales

52.4%

believed they had too many stores

42%

believed that mobile would be the channel to generate the most growth over the next three years

0.5%

of sales are driven through mobile currently

73.6%

said online did not make up a quarter of total sales

ORGANISATION AND CULTURE

70%

reported directly into the board

10%

said the culture of the organisation had not adapted to omnichannel very well.

SKILLS GAP

<5 years 

The majority of leaders have less than 5 years experience working in online retail

47.3%

said ecommerce trading skills are missing in their team

63.6%

actively looking for opportunities

Once a week

contacted by headhunters regarding opportunities

COMPENSATION & INCENTIVES

<£100k

Salary of 9% of multichannel leaders

£101 to 120k

Salary of 21% of those surveyed

£121 to 140k

Salary of 25% of those surveyed

£141 to 160k

Salary of 32% of people

£161k+

Salary of 13% of the sample

28.6%

have no bonus potential

43%

made no bonus in the past year

14.3%

can make 81% to 100% of their salary in bonus

3%

made 81% to 100% of bonus in the past year

34%

said they were dissatisfied with their remuneration