Ecommerce sales rose 8.5% in June, outperforming three-, six- and 12-month rolling average sales of a 0.5% decline, 5.4% uplift and 6.9% rise respectively.

According to the IMRG Capgemini E-retail Sales Index, sales for multichannel retailer increased 8.1%, while sales for online-only retailers registered an 8.1% uplift.

Clothing was the standout performer as sales jumped 15.7% overall, the highest growth recorded so far this year. Menswear was the key driver of this as sales ascended 31.2%, while womenswear rose 3.3% from declining sales in May.