The inside view from Firebox managing director Christian Robinson

What makes the ideal employee?

“Someone with energy and enthusiasm, who is passionate about what they do, loves shopping online, appreciates the quirky products we sell and has a great sense of humour.”

What is the Firebox work ethos?

“We’re dedicated to building a world-class business, but balance this with having fun along the way. We’re absolutely dedicated to what we do, being attentive to every detail – especially our customers – recognising achievements and being different.”

As a workplace, what sets Firebox apart from its rivals?

“It is an independent, relaxed place to work. All departments work closely together and many cross over, so staff can dip into different areas of work. New opportunities are always opening up and employees are encouraged to take on new responsibilities.”

Founded 1998

Based Streatham Hill, south London

Number of staff Around 40 permanent staff members

Days’ holiday 28, including bank holidays. Everyone accrues an extra day per year of employment

Employee benefits The ride2work scheme – it offers a subsidised, tax-free bicycle that can be paid for over a 12-month period; cost-price products; a childcare salary sacrifice scheme; 12-month, interest-free loans for travel cards or the purchase of a cost-price scooter from the business