‘Retail’s best employers will be retail’s best performers as the world adapts after Covid’

Male shop assistant in orange T-shirt assisting a female customer with a television in an electricals store

Dixons Carphone rode out the turmoil of the pandemic well, so he had a few options to choose from as he reflected on the year gone by.

There were market-share gains, climbing profitability and he expected the retailer’s specialist technology market to continue to grow post-Covid. But in his deck of slides there was one which he was “almost most proud of” – and that was the leap in staff engagement.

 

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