Hear from Poundland about how it is disrupting discount retail with its transactional website, and its tactics to engage connected consumers.
At the Retail Week Connect Retailing in 2020 masterclass, in association with Ampersand, Poundland’s head of ecommerce Paul McDermott will be presenting on how to introduce multichannel and the challenges and opportunities of launching later than the market.
The speaker line-up also includes consumer behaviour expert Philip Graves, who will reveal exclusive insights into the psychology of shopping and the growing purchasing power of the emergent millennial generation.
Join leading retailers and analysts as they share up-to-the-minute research on the big trends that will be impacting on retailing in 2020 at the masterclass on October 15 in London.
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