Shopping centre marketing part funded by service charges: Money well spent? | Analysis | Retail Week UAT

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Shopping centre marketing part funded by service charges: Money well spent?

By Sara McCorquodale2009-12-11T00:00:00

The St Nicholas and Bon Accord centres use a mix of media to advertise, such as Twitter, which was used as part of a treasure hunt for Cinderella’s slipper

Shopping centre marketing part funded by service charges should lead to increased footfall and sales. So why don’t retailers know where the money is going, asks Sara McCorquodale?