All Marketing & branding articles
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VideoM&S kicks off Christmas with first of three festive fashion and home ads
M&S has revamped its Christmas campaign strategy for 2025, which it said “more closely reflects” how customers shop in the run-up to the holidays.
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NewsFrasers CCO: Elevate will be ‘one of the largest retail media networks’ in the UK by 2028
Speaking exclusively to Retail Week, Frasers chief customer officer David Clark lays out his expansion plans for the brand’s retail media business Elevate.
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VideoFreemans reunites with Sophie Ellis-Bextor for online-only Christmas 2025 campaign
Freemans has kicked off the Christmas advert season, with the launch of its first ever online-only campaign.
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AnalysisHow Very Group, Asda, Co-op and Boots are upping their retail media game
Some retailers have just set up their own retail media networks, while others have been in the game for years.
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AnalysisThe boys are back in town: Why John Lewis, M&S and Asos are betting big on menswear
Menswear is going through somewhat of a revival as of late, with the category finally getting some much-needed attention
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NewsASA rules against Hammonds Furniture ad
The standards agency ruled against the Leicester-based furniture retailer over three different issues with its advertising
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Innovation of the WeekInnovation round-up: Smart dogs, smart ads & smarter menswear
Innovation round-up: smart dogs, smart ads, and smarter menswear
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AnalysisKingfisher: the factors powering its success – and warning on business rates’ impact
DIY giant Kingfisher, owner of B&Q and Screwfix in the UK, lifted its full-year profit forecast to the upper end of expectations on the back of strong interims
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InterviewQ&A: Primark trading director on shaking up denim and its first-ever TV ad campaign
Primark celebrated the launch of its new denim womenswear collection for autumn/winter 2025 with its first-ever UK TV ad campaign earlier this month.
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InterviewQ&A: SportsShoes.com marketing boss on AI, SEO, brand building and remarkable growth
Retail Week speaks to SportsShoes.com head of marketing Dan Cartner about the brand’s evolution from a small ecommerce operation to one of the UK’s biggest sports retailers
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FeatureTrimming fat or cutting muscle? How retailers can preserve their brand story in an era of cost-cutting
In the early 1990s, as sky-high interest rates, falling house prices, and an overvalued exchange rate sent the economy into a tailspin, McDonald’s famously slashed its brand marketing budget in a bid to cut costs. Just as famously, it lived to regret that decision.
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NewsFenwick launches first loyalty programme in its 140-year history
Department store group Fenwick has launched a new loyalty programme, offering customers rewards such as money-off points and exclusive benefits.
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GalleryIn pictures: Fortnum & Mason’s stunning recycled materials window display
Fortnum & Mason has revealed a dazzling set of autumn windows made from materials recycled directly from its landmark London Piccadilly store.
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AnalysisJohn Lewis kicks off golden quarter with Never Knowingly Undersold marketing splash
As well as a tie-up with Topshop, John Lewis chiefs this week revealed their bets for the golden quarter and launched a Never Knowingly Undersold brand campaign to mark the anniversary of the price pledge
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Opinion‘Retail media’s talent pipeline isn’t keeping up with the pace of change’
If retailers and media buyers don’t fully understand the tools and the context they operate in, a gulf may emerge between what’s possible and what’s delivered, warns Steve Ricketts of Publicis
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NewsPrimark launches first UK TV advert showcasing denim collection
Primark has launched its first ever fully integrated UK brand campaign with its debut UK TV advert on denim.
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NewsLidl launches new logo to help customers identify healthy food products
Discounter Lidl has announced its new ‘Live Well’ logo, which aims to highlight healthy products and promote more sustainable diets.
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Chart of the WeekUK shoppers more hesitant about AI in retail than international consumers
A survey of shoppers in five key Western markets has shown that UK consumers are the most likely to express hesitation about the rollout of AI features by retailers.
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Innovation of the WeekArgos launches new social media series spotlighting top products
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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NewsAsda to launch new ecommerce insight platform Asda Xpert
Supermarket giant Asda has partnered with an ecommerce data analytics platform to create and launch the retailer’s new ecommerce insight and collaboration platform Asda Xpert, Retail Week can reveal.