Comment: Is Sports Direct the 'Consumer’s Champion' as it claims? | Opinion | Retail Week UAT

Skip to main content
Skip to navigation

Comment: Is Sports Direct the 'Consumer’s Champion' as it claims?

By Gemma Goldfingle2013-07-18T15:53:00

Sports Direct chief executive Dave Forsey said the retailer’s strategy of being the “Consumer’s Champion” was paying off when he unveiled a 40% rocket in pre-tax profit.

Sports Direct chief executive Dave Forsey said the retailer’s strategy of being the “Consumer’s Champion” was paying off when he unveiled a 40% rocket in full-year pre-tax profit today.