As 2023 comes to an end, it is important to look at recent trends that will likely shape how retailers fare in 2024.

While it is too early to predict how Christmas 2023 will pan out for UK retail – 2022 surprised many with positive sales figures for some of the UK’s major high street multiples – Black Friday, which has become a key Q4 date for many, failed to resonate well with shoppers this year.