Outdoor apparel brand Arc’teryx has opened the doors to its new flagship store at 41-42 King Street, Covent Garden, offering new lines, a community room and product guides to enhance the visitor experience.
The new store, spanning 8,000 sq ft, is an upsize from the brand’s first European flagship at Piccadilly and features a wide variety of technical gear, footwear and accessories for outdoor sports from trail running and climbing to hiking and skiing.
The minimalist space also houses a range of services, such as Arc’teryx’s circularity programme, ReBird, which focuses on the care, repair and upcycling of its products.
Arc’teryx joins a suite of luxury retailers on King Street, including Creed, Glossier, Hackett, Jo Malone London, Mejuri, Polo Ralph Lauren and Reformation, and performance wear retailers Hoka, Peloton, Axel Arigato and Vivo Barefoot.
Sven Radtke, general manager EMEA, Arc’teryx, said: “Covent Garden is a key location for us, and we are delighted to have been given the opportunity to expand our presence and be situated alongside such iconic and renowned brands.
“Similar to our Long Acre store, this space will transcend our brand ethos to an even higher degree with more options for visitors and accessible services available. Shaftesbury Capital has been paramount to our brand exposure within the UK, and we look forward to welcoming new and dedicated customers into our new space.”
Shaftesbury Capital executive director Michelle McGrath said: “We are pleased to support Arc’teryx’s growth within Covent Garden and deliver a newly refurbished heritage space for the brand to thrive.
“Its significant upsize onto King Street is a testament to the unique opportunities we provide, as well as our role in nurturing and investing in our customers, while we continue to create a thriving, experiential mixed-use district.”
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