All Superdry articles – Page 3
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NewsSuperdry hires advisers to cut costs after tough trading periods
Superdry’s founder and chief executive Julian Dunkerton has hired Interpath Advisory to help aid cost-cutting plans following a prolonged period of tough trading and profit warnings.
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Innovation of the WeekInnovation of the Week: Four-day week gains popularity among UK retailers
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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NewsSuperdry boss Dunkerton denies plans for a buyout
Superdry boss Julian Dunkerton has dismissed rumours he is seeking deals to take the brand private.
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NewsSuperdry suffers deeper losses as wholesale takes a hit
Superdry has reported a fall in first-half profits and even though Christmas performance strengthened, has cut full-year expectations to breakeven.
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NewsDunkerton: Free trade deal with EU key to breaking inflationary cycle
The boss of Superdry has said he believes that striking a free trade deal with the European Union is key to breaking the UK out of its current inflationary cycle.
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NewsSuperdry secures £80m lifeline before end-of-year deadline
Fashion retailer Superdry has secured a new £80m loan facility ahead of a January deadline, but warned of “extremely challenging” market conditions.
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NewsSuperdry boss Dunkerton in talks over potential buyout
Superdry boss and co-founder Julian Dunkerton has held talks with private equity backers with an eye to a potential buyout of the company.
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AnalysisHow to break free of a harmful promotional cycle
Shoppers love promotions – they capture new customers, get lapsed ones excited again and, crucially, can have an immediate and overwhelming impact on sales.
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NewsSuperdry confirms £70m refinancing loan talks
Superdry has confirmed it is in talks to borrow up to £70m from Bantry Bay Capital.
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NewsSuperdry closes in on refinancing deal with Elliott Advisors
Superdry is close to striking a refinancing deal with the UK arm of activist investor Elliott Advisors.
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GalleryIn pictures: Battersea shopping centre powers innovation at Zara, The Body Shop and Adidas
Battersea Power Station switched the lights back on today, opening its doors to unveil the long-awaited shopping mall south of the River Thames.
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News'Sustainability is the key to return to profit,' says Superdry boss
Superdry’s sustainability push has driven its stellar results, according to chief executive Julian Dunkerton.
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NewsSuperdry returns to profit on back of strategic progress
Fashion retailer Superdry is back in the black, helped by the lifting of pandemic restrictions and progress on its turnaround strategy.
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NewsSuperdry in-store sales rebound as online falls back
Superdry has reported a surge in store sales following the lifting of Covid restrictions, which also led to a fall in online revenues.
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Opinion‘As cost of living climbs, value-for-money battle will make or break retail success’
With consumers across the board feeling the pinch of rising prices, retailers should remember that value for money need not mean cheap, writes George MacDonald
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NewsSuperdry swings to profit as it hails ‘signs of recovery’
Superdry has swung to a half-year profit and hailed “clear signs of brand and financial recovery” despite suffering a fall in sales.
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NewsRetailers pile pressure on Visa and Mastercard fees in legal battle
A group of retail brands including Superdry and AllSaints are seeking compensation from Visa and Mastercard over historic transaction fees.
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AnalysisWho are retail’s next CEOs?
Retail Week speaks to a panel of industry experts to determine which executives will be in charge of the UK’s biggest retailers in the next five years.
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Opinion‘Never mind the closures – openings show West End is poised for bounceback’
When the switch was flicked on London’s West End Christmas lights a couple of weeks ago, it symbolised not just the start of peak trading but brighter prospects for the shopping district.
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GalleryStore gallery: Superdry’s three-floor Oxford Street flagship
Superdry has opened its global flagship on London’s Oxford Street.

















