All Superdry articles – Page 4
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NewsSuperdry in-store sales rebound as online falls back
Superdry has reported a surge in store sales following the lifting of Covid restrictions, which also led to a fall in online revenues.
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Opinion‘As cost of living climbs, value-for-money battle will make or break retail success’
With consumers across the board feeling the pinch of rising prices, retailers should remember that value for money need not mean cheap, writes George MacDonald
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NewsSuperdry swings to profit as it hails ‘signs of recovery’
Superdry has swung to a half-year profit and hailed “clear signs of brand and financial recovery” despite suffering a fall in sales.
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NewsRetailers pile pressure on Visa and Mastercard fees in legal battle
A group of retail brands including Superdry and AllSaints are seeking compensation from Visa and Mastercard over historic transaction fees.
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AnalysisWho are retail’s next CEOs?
Retail Week speaks to a panel of industry experts to determine which executives will be in charge of the UK’s biggest retailers in the next five years.
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Opinion‘Never mind the closures – openings show West End is poised for bounceback’
When the switch was flicked on London’s West End Christmas lights a couple of weeks ago, it symbolised not just the start of peak trading but brighter prospects for the shopping district.
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GalleryStore gallery: Superdry’s three-floor Oxford Street flagship
Superdry has opened its global flagship on London’s Oxford Street.
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NewsSuperdry predicts strong Christmas ahead of opening new London flagship
Superdry has reported an “encouraging start” to the golden quarter despite a dip in sales overall.
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NewsSuperdry losses narrow as it makes sustainability gains
Superdry recorded a smaller dip in profits as its sustainability plans begin to bear fruit.
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AnalysisIn the founder's footsteps: setting the direction when the trailblazer steps aside
Many retail businesses are intrinsically linked to and even defined by their founders, but what happens when it comes time for that person to stand aside? Retail Week looks at past successes and failures and what needs to be put in place to ensure the process goes smoothly.
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NewsSuperdry snaps up former Forever 21 Oxford Street store as new flagship
Superdry has agreed the lease of the former Forever 21 store on Oxford Street, with the retailer’s chief executive expressing confidence in the West End’s post-Covid recovery.
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Retail Navigator Analysis
Superdry (Overview)
Superdry is a fashion retailer known for its combination of vintage Americana styling with Japanese inspired graphics. Having opened its first store in 2004, it was floated on the London Stock Exchange in 2010, and since then has been on a journey to become a global digital lifestyle brand.
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Retail Navigator AnalysisSuperdry (People)
Superdry is led by chief executive and co-founder Julian Dunkerton.
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Retail Navigator AnalysisSuperdry (SWOT)
A declining wholesale channel is placing cost-pressures on the business. From 2024, the retailer is aiming to ‘reset’ its wholesale division, simplifying and stabilising the profitable route to market and re-introducing an agent model in Europe.
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NewsSuperdry full-year revenues slump despite improved fourth quarter
Superdry has reported a slump in full-year sales but chief executive Julian Dunkerton says there is “light at the end of the tunnel” for the retailer following an improved fourth quarter.
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NewsSuperdry names ex-Nike and Helly Hansen exec as new chair
Superdry has appointed former Nike and Helly Hansen executive Peter Sjölander as its new chair to replace the outgoing Peter Williams.
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AnalysisRetailers wary of April 12 timeframe for store reopening
Retailers have voiced disappointment that they will not be able to fully open their doors again before April 12 and concerns about the possibility of the post-lockdown timeframe changing again.
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NewsSuperdry turnaround hit by Covid disruption
Fashion retailer Superdry has posted a fall in sales and profits after the coronavirus pandemic took a toll, and cautioned about prospects as a ‘going concern’.
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AnalysisWhat next? Tesco, John Lewis and Dixons Carphone CEOs predict trends for 2021
After the most unpredictable year in history, which trends do retail’s biggest bosses think will be prevalent in 2021? Retail Week finds out.
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AnalysisTier four fears: Retail CEOs on shop closure ‘body blow’ and port delays
After the toughest of years, retailers were dealt another savage blow in the crucial final trading week ahead of Christmas.

















