All Technology articles – Page 273
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: The path to social media success
Social media platforms offer a wealth of consumer insight, but turning that data into an effective brand building and sales tool remains a challenge.
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?
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AnalysisAnalysis: How customer data can shape a brand
Consumer insight can help improve a brand. Tiffany Holland finds out what retailers are doing to connect with their customers.
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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OpinionComment: Every retailer should know who their customers are
It feels almost odd talking about customer insights being central to a modern-day retailer.
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NewsBoots extends ten year IT deal
Boots has extended its 10-year strategic partnership with IT services provider Steria.
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AnalysisResponsive web design: What do retailers need to know?
With shoppers using tablets and mobiles as well as desktop PCs to view a retailer’s site, responsive web design means it will resize itself for that device
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NewsOcado launches Facebook tie-up
Ocado is allowing shoppers use their Facebook profiles to shop the retailer’s site and will ultimately look to sell products through the social media site.
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OpinionBlog: Amazon offers customisable pages and posts
Online giant Amazon has launched Amazon Pages and Posts to improve the look, feel and performance of other retailers’ pages on its site.
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Opinion
Blog: eBay is putting the fun into Christmas shopping
It’s not Christmas without an eBay festive themed pop-up shop.
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Opinion
Blog: Ignore your customers and provide them with a better service
‘The customer is king’ is a long accepted truism in retail. Everything retailers do revolves around the customer.
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OpinionComment: Christmas will be the real multichannel test
The sceptics remain in the ascendancy when it comes to whether the UK can replicate the consumer feeding frenzy witnessed around Black Friday in the US.
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OpinionComment: Retail today is web, web, web
Consumers can fulfil their every need online, so it’s vital retailers invest.
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AnalysisCyber Monday: What do retailers need to know?
Cyber Monday falls next week and is forecast to be the busiest online shopping day of the year. Retailers need to prepare for a surge in traffic and orders.
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News
C&A rolls out click-and-collect services
Clothing retailer C&A has rolled out click-and-collect services across its operations in Germany.The service will allow customers to pick up items ordered online from any C&A store, at no extra charge. It came a week after rival retailer Karstadt unveiled a similar service.“With click-and-collect, we come one step closer to ...
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Opinion
Blog: Bringing the virtual fitting room instore
Virtual fitting rooms offer an opportunity to converge the online and offline shopping experiences.
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AnalysisVideo: Tesco introduces virtual fitting room mirrors
Tesco has introduced virtual fitting room mirrors to three of its stores to allow shoppers to try on clothes without wearing them.
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NewsM&S appoints supply chain director as Darrell Stein splits role
Marks & Spencer has appointed a dedicated director to oversee the ongoing overhaul of its supply chain, a central plank of chief executive Marc Bolland’s improvement strategy.