All TikTok articles
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AnalysisQVC UK: How the original live shopping channel is taking on social commerce
QVC has been a live shopping staple since its launch in 1993, and it now has a presence in its native US, UK, Japan, Italy and Germany.
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NewsSnapchat, TikTok and Instagram will fall foul of government’s under-16s social media ban
The government has confirmed that apps like Snapchat, TikTok and Instagram will all be covered by the social media ban for under-16s that the prime minister announced this morning (June 15).
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Opinion‘As boundaries collapse, retailers and brands face a challenge’
The rise of social commerce, livestream shopping and creator-led retail experiences signals something bigger than the launch of a few new formats or platforms. It reflects a broader shift towards cultural commerce, believes Publicis’ Steve Ricketts
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NewsGeorge at Asda explores TikTok Shop launch
George at Asda is considering joining the grocer in launching on TikTok Shop, Retail Week can reveal.
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NewsBoots reveals launch date for second beauty-only store
Boots has confirmed when its second ever beauty-only store will open in Bristol, Retail Week can reveal.
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NewsShoe Zone joins TikTok Shop in social push
Shoe Zone has become the latest retailer to join TikTok Shop under its new social-first marketing approach.
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NewsTikTok Shop UK’s spring sale event delivers double-digit growth
TikTok Shop UK’s week-long spring sale event delivered double-digit sales growth compared with the same event last year, Retail Week can reveal.
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NewsSuperdry joins TikTok Shop
Superdry&Co has launched on TikTok Shop as part of the brand’s strategy to get closer to the teenage market, Retail Week can reveal.
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NewsTikTok Shop gears up for ‘Spring Sale’ and beauty pop-up store
TikTok Shop is preparing for its in-app Spring Sale with the launch of a beauty pop-up store over one weekend in London.
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InterviewQ&A: Kaiia The Label marketing boss on being more than a TikTok brand
Kaiia The Label is one of the biggest fashion brands on TikTok Shop. Between running 18-hour livestreams and a strong affiliate network, it has become the go-to athleisure brand among Gen Z on the platform.
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NewsJohn Lewis heralds ‘new era’ with AI shopping investment and TikTok Shop launch
John Lewis has said it will turbocharge its approach to AI and social shopping as it aims to become one of the first UK retailers to “fully embrace the new era of retail”.
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AnalysisPartnership update: Argos’ marketplace venture, Temu’s test and inspection services collaboration, and more
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail.
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Opinion‘There are powerful signs that the social media tidal wave is ebbing’
Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie
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NewsTikTok Shop reports ‘best-performing’ Christmas trading yet
Online platform TikTok Shop has reported its best-performing Christmas trading period to date as appetite for discovery commerce continues to grow, Retail Week can reveal.
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Chart of the WeekBreaking down the UK’s £9.1bn social commerce spend
Selling via social media apps like TikTok Shop and Instagram will drive £9.1bn in revenue for non-food retailers in the UK over 2025, new research from Retail Economics and social commerce platform Unbox.
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NewsTikTok Shop to see ‘record-breaking’ Black Friday sales as more retailers join platform
TikTok Shop is expected to see a record-breaking Black Friday as retailers such as Marks & Spencer, Sainsbury’s and Clarks joined the platform in time for peak, Retail Week can reveal.
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AnalysisTikTok Shop predicts record-breaking Christmas after ‘breakout year’
In a year where TikTok Shop has gone mainstream, with the likes of M&S and Lidl launching on the platform, the live shopping app is gearing up to break all its records this Christmas.
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InterviewLive shopping: Bambuser CEO on why the future of ecommerce looks like Netflix
Bambuser’s chief executive speaks to Retail Week about why the future of ecommerce looks more like Netflix than a static catalogue – and why Gen Z’s loneliness might be driving the shift.
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Chart of the WeekWhere will people watch Christmas ads this year?
A new poll by Kantar unsurprisingly shows that more people are excited about watching ads on social channels, but Brits are just as excited as last year about watching ads on TV
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NewsMarks & Spencer launches on TikTok Shop
Marks & Spencer is piloting the sale of its products through social media giant TikTok.