All TikTok articles
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Chart of the WeekBreaking down the UK’s £9.1bn social commerce spend
Selling via social media apps like TikTok Shop and Instagram will drive £9.1bn in revenue for non-food retailers in the UK over 2025, new research from Retail Economics and social commerce platform Unbox.
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NewsTikTok Shop to see ‘record-breaking’ Black Friday sales as more retailers join platform
TikTok Shop is expected to see a record-breaking Black Friday as retailers such as Marks & Spencer, Sainsbury’s and Clarks joined the platform in time for peak, Retail Week can reveal.
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AnalysisTikTok Shop predicts record-breaking Christmas after ‘breakout year’
In a year where TikTok Shop has gone mainstream, with the likes of M&S and Lidl launching on the platform, the live shopping app is gearing up to break all its records this Christmas.
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InterviewLive shopping: Bambuser CEO on why the future of ecommerce looks like Netflix
Bambuser’s chief executive speaks to Retail Week about why the future of ecommerce looks more like Netflix than a static catalogue – and why Gen Z’s loneliness might be driving the shift.
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Chart of the WeekWhere will people watch Christmas ads this year?
A new poll by Kantar unsurprisingly shows that more people are excited about watching ads on social channels, but Brits are just as excited as last year about watching ads on TV
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NewsMarks & Spencer launches on TikTok Shop
Marks & Spencer is piloting the sale of its products through social media giant TikTok.
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AnalysisAI-powered shopping in the US forecast to increase by 520% this holiday season
New figures from Adobe suggest that AI traffic to retail sites will peak in the 10 days leading up to the Thanksgiving holiday.
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AnalysisWhat to expect from TikTok Shop as it prepares for its biggest Black Friday yet
As the retail industry gears up for the golden quarter, TikTok Shop UK has revealed what products it expects to fly off the digital shelves in the all-important peak season.
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NewsChristmas turkeys to be sold on TikTok Shop UK
TikTok Shop UK will soon be selling Christmas turkeys on the platform in time for the festive season.
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Retail VoiceFrom scroll to sale: How TikTok drives commerce everywhere
Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with shopper habits evolving and the rules of brand engagement shifting, many retailers are looking for new ways to reach and convert consumers in the moments that matter
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Opinion‘Is social commerce retail’s next-gen sales enabler or just another trend trap?’
Customers crave connection. A relationship with brands they love, trust and actively advocate for in social spaces. But can social commerce really deliver for those willing to dive headlong into this digital ecosystem? And is it even right for your brand?
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NewsTikTok has become the ‘front door for beauty’, says Estée Lauder Companies exec
TikTok has become the “front door for beauty” as many brands turn to the platform to connect with the younger consumer, according to an Estée Lauder Companies exec.
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AnalysisSocial commerce, live shopping and VR: the innovations powering digital shopping in 2025
Retailers are continually experimenting with novel innovations designed to engage shoppers, boost basket spend and drive loyalty. Here we explore the tech and tools powering the World’s Best Ecommerce Retailers
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NewsTikTok Shop head of UK says European expansion is a ‘natural step’ for growth
TikTok Shop’s head of UK Jan Wilk told Retail Week that expanding in Europe is a “natural step” in the platform’s growth journey.
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Opinion‘You won’t capture a tech-savvy generation by fixing your internal finance platform’
Invest in tech that engages consumers in ways they haven’t yet imagined – and do it where it matters most to them, argues AlixPartners’ Brian Kalms
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Opinion‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantar’s senior client director Daniel Fanshawe
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NewsLidl is launching on TikTok Shop in ‘supermarket first’
Discount giant Lidl is launching a range of exclusive high-protein products in a move that will see it become the “first-ever supermarket” to sell via TikTok Shop.
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AnalysisThe shoplifting epidemic has become ‘anti-capitalist inspo’ for well-off Gen-Zers
Casual pilfering has become a rebellious anti-capitalist statement and a response to cost-of-living pressures for young shoppers. But what can be done to change their minds?
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NewsBoots’ new report reveals the trends set to shape the beauty industry in 2025
Boots has released its fifth annual trends report revealing the top trends set to shape the beauty industry this year.
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AnalysisTikTok’s future remains in limbo – if a deal to save it falls through, how could UK retail be impacted?
While TikTok and its Chinese-based owner ByteDance has been given a stay of execution by incoming American president Donald Trump, the hugely successful social media app is still facing an uncertain future. How could a potential ban affect UK retailers and social commerce brands who have made TikTok their home?