Founded in 1992, The Perfume Shop is a UK specialist fragrance retailer that sells a wide range of leading perfume brands with the aim of making these accessible to everyone at an affordable price. Since 2005, The Perfume Shop has been part of leading global health and beauty group AS Watson, which also owns Superdrug and Savers. Retail Week provides news, analysis, features and opinion about The Perfume Shop and the health and beauty sector.
A brand new designer outlet has opened in the English countryside in what has been described as the “only major retail destination opening in the UK in 2025”. Retail Week was the first to visit the Cotswolds Designer Outlet shortly after its launch to discover what it has to offer shoppers.
The Perfume Shop has opened its first boutique concept store, focusing on a premium perfume experience
The Perfume Shop is opening two new “boutique” stores as consumer demand spikes for more niche luxury fragrances.
The Perfume Shop has committed to holding firm on the prices of hundreds of its “bestselling” products until 2026 as it extends its price promise for the third year running.
The Perfume Shop has released its latest gender pay gap report, revealing it has made significant steps to close the gap, Retail Week can reveal.
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