The Perfume Shop has committed to holding firm on the prices of hundreds of its “bestselling” products until 2026 as it extends its price promise for the third year running.

The Perfume Shop announced today it is freezing the price of 174 of its “bestselling” branded perfumes on its perfume price promise list, which has seen 28 new additions this year.

This includes 127 women’s perfumes as well as 47 men’s perfumes, with 22 of the products included being priced at £10 or less.

The perfume retailer’s price promise is entering its third year and hopes to offer “even bigger choice” to customers seeking lower prices across its fragrance offering.

The Perfume Shop confirmed that customers will be able to benefit from up to 75% off on selected perfumes across 38 brands such as YSL and Calvin Klein.

Members of the perfume retailer’s VIP membership scheme, which to date has more than 6 million members, will also benefit from a further 10% off perfumes included within the price promise promotion.

The Perfume Shop trading director Andrea Rickard said: “We’re incredibly proud to be continuing our Perfume Price Promise for the third year running, helping perfume lovers enjoy their favourite scents at unbeatable value.

“This year, we’ve expanded the list to include over 174 of our best-selling branded perfumes, with more than 28 new additions offering even more choice.

“From timeless classics and exclusive brands like The Perfume Edit, we remain committed to making perfume more accessible. With savings of up to 75% available across 38 different brands, our price promise is all about delivering exceptional value without compromising on quality.”