All Consumer insight articles – Page 46
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NewsGoogle launches research tool with shopping data from 150,000 people
Google has launched a free Consumer Barometer tool offering retailers insights into online shopping based on data from 46 countries.
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OpinionComment: Why direct mail is undergoing a retail revival
As Next and Very.co.uk use direct mail to create personalised offers for their customers, is the trend undergoing a resurgence?
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AnalysisAnalysis: Retail's Uncanny Valley - when is personalisation too personal?
Personalisation has become one of retail’s favourite buzzwords, but how far can it go before it’s just creepy? Retail Week investigates.
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NewsSeptember retail sales slip as demand for fashion slumps in warm weather
Retail sales volumes in September slipped 0.3% month on month as demand for fashion slumped in the unseasonably warm weather.
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NewsSupermarkets must communicate better with mums, finds Mumsnet study
Supermarkets need to improve their communication with mums in order to garner their loyalty, a study conducted by Mumsnet has found.
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AnalysisAnalysis: 5 ways to improve customer insight
Technology is changing how customer insight is gathered. Matthew Valentine looks at five recent examples of retailers’ responses.
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NewsRetail Week Live: Better insight needed to boost loyalty
Retailers have to work harder to get customer insight right, delegates at Retail Week Live have heard.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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Opinion
Game goes on loyalty drive as it develops customer insight
Entertainment retailer Game is on a drive to get more from its loyalty card after it signed up an extra 1 million members over the last year.