All Customer articles – Page 172
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NewsAsda claims Price Guarantee will be as revolutionary as Clubcard
Asda has claimed that its Price Guarantee will go down as a “moment in history” with the capability to become as important a part of its business as Clubcard is for Tesco.
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AnalysisThere’s a brand new world in store
Rebranding is often written off as no more than an expensive new logo. But when executed properly, the exercise can put a spotlight on real business change, as Joanna Perry discovers
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NewsTheo Walcott axe delivers blow to M&S ad
A Marks and Spencer’s ad campaign suffered a blow when one of its stars, England striker Theo Walcott, was dropped from the England team.
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NewsTopps Tiles invests in ads and website
Topps Tiles has made a “substantial investment” to bolster its marketing presence, revamping its website and resuming TV advertising after dropping it during the downturn.
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AnalysisLoyalty cards: the bedrock of future success?
Loyalty schemes have enabled some retailers to outperform, but others regard them as a gimmick. George Macdonald asks who is right
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AnalysisOffers hot off the press
Every weekend, newspapers are running special promotions with retailers, but how do they work and which ones succeed in pulling in the punters?
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AnalysisRoyal warrants
Royal warrants confer status on a retailer. But how do you get one? And how do you lose one?
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.
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NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
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NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
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NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
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NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.