All Customer articles – Page 172
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Analysis
Media is cheaper but ad spend remains essential
One benefit of the recession is that media is cheaper than ever. But, as Charlotte Hardie warns, retailers still need their ad spend to be effective
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NewsWal-Mart designates Asda international centre of marketing excellence
Wal-Mart has designated Asda its international centre of marketing excellence. The UK retailer will act as a global marketing academy for Wal-Mart under the leadership of Rick Bendel.
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NewsProduct of the Year logo recognised by half of UK consumers
The Product of the Year logo has experienced a “dramatic” rise in awareness levels among UK consumers.
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NewsPC World to build brand with ‘biggest ever’ marketing drive
PC World has launched a brand-building ad campaign jettisoning its traditional focus on price and deals in favour of a message on meeting customer needs as technology transforms lifestyles.
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NewsShoppers swarm to Marks & Spencer Penny Bazaars
VIDEO: Bargain-hungry shoppers turned out in force today as Marks & Spencer opened Original Penny Bazaars in 300 stores as part of its 125th anniversary celebrations.
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NewsM&S reveals new marketing tagline: ‘Quality worth every penny’
Marks & Spencer has unveiled a new marketing tagline – “Quality worth every penny” – to emphasise its value credentials and reputation for quality.
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AnalysisBe sure your marketing attracts the tourists
Overseas shoppers are making the most of the weak pound, so how can retailers exploit this international influx? Charlotte Hardie reports
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NewsMarks & Spencer launches Premium Club
Marks & Spencer is tomorrow launching a membership club for customers with an M&S Money credit card.
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NewsHarvey Nichols targets tourist spend with ad campaign
Top end department store Harvey Nichols has launched an advertising campaign targeting tourists visiting London to take advantage of the weak pound.
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AnalysisDo stars still sell?
With marketing budgets feeling the pinch, retailers may be thinking twice about signing celebrities to front their brand. Charlotte Hardie asks when they’re worth it and how they can be put to best use
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NewsSainsbury’s price cuts are ‘sign of the times’
Sainsbury’s has begun a huge promotional push in an effort to lure cash-strapped shoppers into its stores and to its web site.
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AnalysisBrand of gold
Having a brand that engages consumers on an emotional level is crucial. Charlotte Dennis-Jones finds out which retailers are succeeding
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AnalysisPower to the people
Everyone’s a potential critic online. So how can you harness their views for the good of your brand? Joanna Perry investigates
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AnalysisChristmas ads: Let battle commence
Compelling Christmas ads can make or break a retailer’s festive season. Katie Kilgallen and Saatchi & Saatchi’s Bobby Hui settle in front of the TV to analyse this year’s efforts