The Chinese fast-fashion giant has drawn its fair share of controversy and criticism. A Channel 4 investigation detailed inhumane working conditions in two of its supplier factories in China and the retailer has faced allegations of violating labour laws, as well as criticism for being damaging to the environment. 

Despite all of this negative attention, Shein continues to perform. In the weeks following the investigation, Retail Week used search data to find that web traffic to Shein’s UK site actually grew immediately after the scandal.