Eshita Kabra launched the world’s first social rental platform in October 2019. Dubbed the Instagram of fashion rental, By Rotation now counts actress Dame Helen Mirren, singer Ellie Goulding and athlete Dina Asher-Smith among the famous faces currently using the app.

Having launched a partywear collection with Net-a-Porter and partnered with Lidl to offer a more sustainable way of sourcing Christmas jumpers at the end of last year, By Rotation is certainly making a name for itself in the ethical fashion space.