The first thing you notice about Oscar Farinetti, even separated by some 800 miles and the impersonal nature of a Microsoft Teams call, is his trademark moustache and broad smile.
The son of a pasta maker from the Piedmont region in the north-west of Italy, the 66-year-old Farinetti has built a global Italian food and wine empire since opening the first Eataly in Turin 14 years ago.
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