One could argue that Weezy’s co-founders, chief executive Kristof Van Beveren and chief operating officer Alec Dent, couldn’t have picked a better time to launch an on-demand grocery delivery app than the beginning of 2020.

Since the business launched that January, grocery ecommerce penetration has doubled to around 16% of total sales due to the pandemic. 

However, neither Oxford-educated Dent nor Dutch-born qualified aerospace engineer Van Beveren had any prior experience working in grocery when the two first discussed Weezy in mid-2019. They just wanted to answer a simple question.