All articles by Liz Morrell – Page 3
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AnalysisLetting the tills ring out
Getting store operations right at Christmas is vital to a successful festive trading period. Liz Morrell looks at the five big issues facing retailers this year
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AnalysisEthical trading: The moral maze
Retailers are beginning to move from a policing to a partnership approach to ensure that their suppliers’ ethical standards come up to scratch
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AnalysisBringing it all back home
The latest fulfilment services are diverse, from same-day delivery to having an order delivered to another retailer’s store for collection. Liz Morrell investigates the future of home delivery
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AnalysisThe perks of the job
Offering discounts and free products to your staff can lift morale and sales, says Liz Morrell
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AnalysisFirst Aid: An aid to retailing success
Forward-thinking retailers should train staff to provide first aid to customers, writes Liz Morrell
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting
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AnalysisRetirement plans mean headaches
The scrapping of the default retirement age is not a clear cut issue for retailers
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Analysis
Grow your own engineer
Tesco’s apprenticeship scheme ensures bespoke training for employees. Liz Morrell reports
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AnalysisRealising retail’s employment potential
The retail sector’s contribution to UK employment is clear for all to see.
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AnalysisCRM: The all-seeing eye
Retailers need to understand how to get maximum value from investing in a single view of their customers
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AnalysisA cause for celebration
For staff to feel the benefit, retailers must capitalise on the awards they win, says Liz Morrelllise on the awards they win, says Liz Morrell
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AnalysisMarketing budgets: Something to shout about
Despite the uncertain outlook some argue that it is more important than ever to advertise your business, writes Liz Morrell
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AnalysisPutting a ceiling on the living wage
Retailers will seek to ensure the next rise in minimum wage is not excessive, says Liz Morrell
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AnalysisThe candidate is king
Retailers need to remember that job candidates are also potential customers, says Liz Morrell
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AnalysisCan we fix it? Yes we can
Fixed-rate agencies offer a cut-price recruitment solution for retailers
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AnalysisStock clearance: Taking stock of all the options
Retailers have never had a greater choice of channels through which to clear excess stock
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AnalysisThe retail brain drain
More senior staff are leaving big business and setting up on their own.
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AnalysisInternational expansion: A world of opportunity for retailers
As UK growth slows talk of overseas expansion is once again high on the retail agenda, but retailers need to pick their international markets with care, finds Liz Morrell