She unveils the findings, so far, from Ikea’s range of smaller-format stores – dubbed order and collection points – and gives an update on the furniture retailer’s ambition to double the size of its UK business by 2020.
Drakeford also reflects upon the success of Ikea’s pop-up dining club, the purpose of its new London distribution centres and its ‘room for life’ project in the run-up to its 30th anniversary.
She tells Retail Week that, moving forward, the Swedish furniture giant will remain focused in the UK on “getting closer to the many customers in different ways”.
No comments yet