Jessops, New Oxford Street

Store of the Month: Beleaguered camera retailer Jessops has been under pressure for the whole of this year, but this has not slowed its efforts to turn things around, with perhaps the most concrete evidence being its new store on London’s New Oxford Street. With everything from a ‘Training Academy’ to a series of counters aimed at promoting hands-on examination of the stock, this two-floor, 2,500 sq ft store is substantially different from most of its sector rivals, where the bulk of the merchandise is under lock and key.