Monki, Copenhagen

Store of the Month:Monki, the idiosyncratic Swedish retailer that works by not using lifestyle graphics and not putting prices or directional signs in its stores, marked its arrival in the Danish capital Copenhagen with two store openings on the same day. Both featured the brightly coloured, internally illuminated pylons and light-boxes covered with abstract graffiti that are a trademark of this anti-fashion fashion retailer, which is part-owned by H&M. Monki successfully evades categorisation and in doing so sets itself apart from rivals.