All Opinion articles – Page 232
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OpinionComment: International expansion is important for long-term growth
At next month’s World Retail Congress, four retailers will be inducted into the World Retail Hall of Fame: Sir Stuart Rose, Lew Frankfort, Dickson Poon and Sir Paul Smith.
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OpinionBlog: HMV uses FourSquare to promote Hunger Games release
Entertainment retailer HMV used location-based social media platform FourSquare at events over the weekend to mark today’s DVD release of The Hunger Games.
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OpinionBlog: Ann Summers performs a BlippTease
Ann Summers is the latest retailer to use augmented reality app Blippar to help bring its catalogues and in-store marketing to life with its new BlippTease campaign.
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OpinionBlog: Boden pops up with a new way to gain customers
Boden is the latest etailer to open a temporary store on the high street as online retailers seek greater visibility and look to reap the benefits of having multiple sales and marketing channels.
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OpinionComment: Why in-store wi-fi matters and QR codes do not
Trust, transparency and trade are all benefits of the true deployment of wi-fi as part of a store blueprint, so why have so few retailers rolled this out?
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OpinionComment: A true brand is more than a fascia
Many aspire to be a truly successful brand but very few succeed.
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OpinionRetail Surgery: Will repositioning our pricing help increase sales?
We are facing intense competition and our sales are falling. Do we need to reposition our pricing versus the competition?
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OpinionRetail Surgery: What are the legal consequences of relaxing Sunday trading?
What are the legal consequences of permanently relaxing Sunday trading rules?
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OpinionBlog: Victoria's is not a secret anymore
Well Victoria’s London flagship is no secret anymore as the US lingerie giant opened the door to its Bond Street store this week.
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OpinionComment: Morrisons must reassure City
After the summer lull, the flow of trading statements begins again and the runes will be read ahead of the fast-approaching golden quarter.
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OpinionComment: Global appeal will be driver of deals
Uncertainty over the economy and increased pressure on consumer spending is dampening M&A activity globally.
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OpinionComment: Why in-store wi-fi is worth the investment
Sainsbury’s decision to remove free wi-fi from its trial stores has come as a surprise as the wi-fi bandwagon rolls forward.
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OpinionComment: M&S multichannel store is last hurrah of space race
Renewed speculation of a takeover bid for Marks & Spencer has been inevitable since it reported its worst trading performance in three years last month.
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OpinionComment: GB leads the way in ecommerce market
In contrast to an irrelevant politician who expressed his displeasure with the Olympic opening ceremony, I thought it was pure genius.
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OpinionBlog: Sainsbury's redesigns marketing emails for mobile
Many retailers understand that email marketing is a valuable way to stay in touch with their customers, drive traffic to their sites and increase sales. Most also know that mobile is the future for ecommerce and are developing mobile sites.
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OpinionComment: Why retailers are going cold turkey on discounting
Less can mean more for brands who are able to reset their customers’ perceptions of what good value means.
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Opinion
Blog: Why IT should report to marketing
A retailer’s marketing department arranges promotional shoots, designs window displays and produces creative brand-focussed literature. So aren’t they a team of creative, flowery types who really don’t understand computers, applications and service levels?
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OpinionComment: What next for Tesco and big box?
The opening of a Tesco-backed coffee shop last week is just the latest instalment in the grocer’s move away from big(gest) box reliance.
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OpinionComment: Retailers lead the charge in online domain applications
On 13 June, the movers and shakers of the technology world came to a standstill as ICANN announced the much-anticipated list of the new ‘generic Top Level Domains’, or gTLDs.
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OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.