All Opinion articles – Page 237
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OpinionRetail Surgery: How do I ensure I adhere to regulations when advertising on Twitter?
How can I make sure I don’t fall foul of the regulator when advertising to customers on Twitter?
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OpinionRetail Surgery: During the 2012 Olympics, how will parcel deliveries be affected?
During the 2012 Olympics, how will parcel deliveries around the main venues be affected?
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OpinionReview: Marks & Spencer iPhone app
Marks & Spencer has launched an iPhone app to complement its existing mobile site and provide a better shopping experience for mobile users.
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OpinionComment: Halfords - Are the wheels coming off?
The Aztecs used to indulge in a bit of human sacrifice to appease the gods and it has become customary for companies to imitate the process when it comes to issuing repeated profit warnings.
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OpinionComment: Time to overthrow card fee regime
I love self-service checkouts in the same way I love ATMs, ‘pay at the pump’ and airlines’ online check-ins.
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OpinionComment: City cautious of Marks & Spencer appointments
The fall in Marks & Spencer’s share price following last week’s update and AGM shows that the retailer has some way to go to convince the City that it is on track.
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OpinionComment: iPat on the back for Harrods
IPads and a well-chosen partnership pave the way for an enhanced customer experience at Harrods.
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OpinionRetailers should be aware of senior shoppers
While many retailers invest in attracting hip and tech-savvy young adults through augmented reality or opening stores so dark you have to shop through touch, a growing sector of the population is often missed entirely – senior shoppers.
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OpinionUnderstanding shoppers is the key to retail success
With all the bad news currently swirling around the retail sector it’s easy to think that everyone is suffering.
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OpinionComment: The Tour de Halfords
For cyclists, Halfords’ new ‘lab’ stores are certainly interesting, but as ever, the indy pack continues to race ahead.
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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OpinionRetail Recommendations: Can They Save the High Street?
We’re all familiar with the Portas Pilots, the Town Teams and the controversial reality TV show whose resulting furore has overshadowed Mary Portas’s December 2011 report and its 28 mainly sensible and constructive recommendations.
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OpinionRetail Surgery: How do I ensure my customers have a good in-store experience during the Olympics?
How do I ensure my customers have a good experience in-store during the Olympic Games period?
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OpinionWhy I hate the blocked numbers
Malcolm Walker wonders why phone protocol is allowed to disrupt business.
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OpinionRetail Surgery: How can I take advantage of GPS to reach consumers on the move?
How can I take advantage of GPS functionalities on mobile phones and location-based social media to reach consumers on the move?
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OpinionSuperGroup: Light at the end of the tunnel?
Just as speculation starts about a potential IPO in the retail sector in the form of Poundland, it is ironic that today has seen the last major flotation in the sector, SuperGroup, try to pick up the pieces after a disastrous year when the share price slumped well below after the debut level after a material shortfall in profits.
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OpinionComment: SOS for M&S
Tuesday’s announcement that first quarter clothing sales at Marks & Spencer were down by 6.8% – their worst trading results in four years – didn’t make for easy listening.
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.