Strategy spotlight: Five ways Pets at Home will retain its position as pack leader

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Having announced record results in May and with plans to launch the “world’s best pet care platform”, specialist retailer Pets at Home continues to dominate the £7.2bn market, achieving 24% share. 

However, with the departure of former chief executive Peter Pritchard signalling the end of an era, competitor Jollyes hailing its “strongest-ever” full-year results and a flock of challenger brands snapping at its heels, there’s no place for complacency. 

 

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