All Social media articles – Page 2
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AnalysisSocial commerce, live shopping and VR: the innovations powering digital shopping in 2025
Retailers are continually experimenting with novel innovations designed to engage shoppers, boost basket spend and drive loyalty. Here we explore the tech and tools powering the World’s Best Ecommerce Retailers
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NewsTikTok Shop head of UK says European expansion is a ‘natural step’ for growth
TikTok Shop’s head of UK Jan Wilk told Retail Week that expanding in Europe is a “natural step” in the platform’s growth journey.
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Opinion‘You won’t capture a tech-savvy generation by fixing your internal finance platform’
Invest in tech that engages consumers in ways they haven’t yet imagined – and do it where it matters most to them, argues AlixPartners’ Brian Kalms
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DataRanking: the five most engaged retailers on social media
Whether dancing with Percy Pig or matching shoppers to products using their star signs, retailers are coming up with new ways to connect with their audience on social media – but who does it best?
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Retail VoiceDigital marketing needs a reset – here’s where to start
In the crowded retail market it is becoming increasingly difficult to make yourself seen and heard. Zeta Global’s Ross Halliday examines five areas of focus for retailers wanting to shake up their digital marketing strategy to ensure they are noticed
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Opinion‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantar’s senior client director Daniel Fanshawe
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NewsLidl is launching on TikTok Shop in ‘supermarket first’
Discount giant Lidl is launching a range of exclusive high-protein products in a move that will see it become the “first-ever supermarket” to sell via TikTok Shop.
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NewsSnapchat reveals majority of Gen Z want augmented reality to enhance in-store shopping
Snapchat data reveals that 81% of Gen Z want augmented reality (AR) to enhance the in-store shopping experience.
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Retail VoiceAttracting candidates in retail: 8 strategies for success
Recruitment in retail has traditionally grappled with high application volumes, but the post-pandemic shift in labour dynamics demands a focus on attracting the right candidates. Tribepad’s Hayley Reeves looks at how retailers can attract the perfect candidates
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Innovation of the WeekAlo Yoga is merging physical and digital retail on Roblox metaverse
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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AnalysisDigital marketing’s new rules: Inside Asos, New Look and Urban Decay’s social strategies
This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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AnalysisTikTok’s future remains in limbo – if a deal to save it falls through, how could UK retail be impacted?
While TikTok and its Chinese-based owner ByteDance has been given a stay of execution by incoming American president Donald Trump, the hugely successful social media app is still facing an uncertain future. How could a potential ban affect UK retailers and social commerce brands who have made TikTok their home?
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FeatureWhat will UK retail look like in 2035?
A lot can change in 10 years. In 2015, online shopping was still gaining speed, self-checkouts were only lightly sprinkled throughout the country, and BHS was still on the high street. So what could change for retail over the next decade? Retail Week takes a look into the future.
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NewsTikTok Shop has achieved its highest ever sales over Black Friday
Exclusive: TikTok Shop has revealed it achieved “record-breaking” sales over Black Friday, making it the platform’s biggest ever UK sales event to date, Retail Week can reveal.
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NewsTikTok set for ‘record-breaking’ Christmas driven by surge live shopping
TikTok has forecast that this Christmas will be “record-breaking” and mark its biggest moment in retail due to an “unprecedented surge” in live shopping sessions.
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InterviewQ&A: Pinterest UK MD on changing the conversation around social ecommerce
Retail Week spoke to Pinterest UK’s managing director, Beth Horn on the future of social ecommerce, building a Gen Z user base, and challenging the duopoly of Google and Meta.
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Retail VoiceFive ways retailers can succeed this holiday shopping season
With spending around Black Friday forecast to surpass last year’s levels, Shopify’s Deann Evans examines how retailers can capitalise on the potentially positive shopper sentiment this golden quarter
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NewsGlobal marketplace AliExpress launches Singles Day shopping event in the UK
Alibaba-owned global marketplace AliExpress is launching its Singles Day event in the UK from November 8 to November 18 with exclusive deals on offer.
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NewsSnapchat has launched an augmented reality pop-up in East London
Snapchat has launched an immersive augmented reality high street experience in Brick Lane, East London, featuring some big-name retailers.
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AnalysisThe themes that are shaping ecommerce as retail gears up for the golden quarter
Physical retail may be back with a bang, but online still remains a popular channel for customers shopping over Black Friday and Christmas.