All Social media articles – Page 8
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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Opinion‘As a second lockdown looms, here’s what shielded shoppers would love from retailers’
New restrictions are a stark reminder that the pandemic is not over. Shielded shopper and retail analyst Michael Lieblich shares his experience of what retailers are doing well and what they could do better for vulnerable customers.
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Opinion‘How to navigate the future of shopping on social media’
As Walmart and Microsoft make moves to buy TikTok, Lena Roland, managing editor, WARC Knowledge at WARC, sets out how businesses can navigate the challenges and seize new opportunities in the world of shoppable media
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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NewsWalmart and Microsoft join forces on TikTok bid
Walmart has joined forces with Microsoft to launch a multibillion-dollar bid for TikTok’s US business.
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DataFive ways retailers can find recovery this Christmas
With the festive shopping season forecast to look very different compared with previous years, Facebook has shared insights on how retailers can make gains this Christmas period.
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OpinionCatriona Marshall: ‘We bounced back with talent, knowledge and loyalty in place’
Former Hobbycraft chief executive Catriona Marshall, who now owns specialist retailer Running Bear, on how the coronavirus pandemic meant creating an online business overnight and the adoption of a new business model
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NewsPrettyLittleThing looks to launch homewares and expand HQ
The founder and chief executive of fast fashion etailer PrettyLittleThing has announced it will launch its first homewares range.
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GalleryStore gallery: Burberry and Tencent unveil social media-powered concept store
Burberry and Chinese technology giant Tencent have collaborated on a new concept store in China, which has been dubbed a ‘social retail’ experience.
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NewsBig brands join social media boycott over hate speech
Some of the world’s biggest brands have axed advertising on social media as a campaign against hate speech gathers pace.
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NewsTikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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NewsAlibaba launches influencer recruitment drive to bolster international spend
Alibaba aims to sponsor 100,000 influencers through its international online marketplace AliExpress in a bid to drive online spending.
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NewsInstagram launches digital fashion tie-up with Facebook Shops
Instagram has launched a ‘Fashion Week 2020 Playbook’ to help fashion retailers and brands create digital catwalks during the coronavirus crisis.
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AnalysisVirtual retail: how John Lewis, Heal’s and Currys PC World are serving housebound shoppers
With shops closed, retailers are getting creative to serve the housebound customer and developing virtual shopping experiences.
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AnalysisCoronavirus Consumer Pulse: How lockdown is shaping Covid-19 consumer habits
Amid the coronavirus crisis, it has arguably never been more important, nor more difficult, for retailers to understand their customers.
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AnalysisAnalysis: How home and DIY retailers can nail lockdown challenges
As government regulations keep the UK housebound, many consumers have taken the opportunity to use their extra time and extra cash to improve their lockdown locations, giving the home and DIY sector a boost
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AnalysisAnalysis: How Boohoo has played to its strengths during coronavirus crisis
With the UK under lockdown and non-essential bricks-and-mortar stores closed, the coronavirus pandemic has been bruising for many fashion retailers. However, Boohoo bosses believe the challenging conditions have demonstrated the inherent strengths of their business, from an agile supply chain to social media resonance.
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Retail VoiceNow is the time to inspire the at-home consumer
With large swathes of consumers now social distancing and self-isolating at home, many are turning to digital channels for information, inspiration and escapism.
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AnalysisTikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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AnalysisData: 10 retailers redefining the path to purchase
Missguided has topped a list of the 10 retailers maximising their reach across digital channels, a new Retail Week report reveals.