All Social media articles – Page 6
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AnalysisResearch: Marketing spend on PPC, TikTok and TV will rise in 2023, 57 CEOs reveal
Digital channels will dominate marketing spend next year, while TikTok gains on its social rivals and TV advertising attracts investment, the UK’s leading CEOs reveal in Retail Week’s strategic outlook report Retail 2023
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AnalysisSephora: has it changed enough to make a success of the UK?
Sephora has finally opened the doors of its new London store, the first on British soil since it uncerimoniously wrapped up its UK business in 2005, but what has it got planned to make sure this time it sticks?
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AnalysisStrategy spotlight: Five things to know about Sosandar
The recipient of Retail Week’s Emerging Retailer award in 2020, Sosandar is a rapidly growing online womenswear brand specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for affordable clothing with a premium, trend-led feel.
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AnalysisFrom BeReal to drone deliveries: Walmart, Rotaro and Trinny London reveal top CX investments
Retail Week’s Consumer Week kicks off today. From tapping into new demographics to understanding what shoppers really want from in-store experiences, retailers and brands from across the industry will share how they are engaging with cash-strapped consumers
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Retail VoiceShould all retailers sell on social media?
Many business owners are under pressure to sell on social media for fear of missing out, but what does the data say about retailing through social channels, asks James King, head of ecommerce consultancy at payments experts Elavon Europe
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NewsTikTok enters grocery sector with fresh food offer
TikTok has launched a fresh food offer on its shopping platform
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Retail VoiceEverything you need to know about social commerce
With sales from social commerce providing an exciting opportunity for retailers, PayPal’s Fauzzia Culkin takes a closer look at this new revenue stream.
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NewsZalando amps up content creation with Highsnobiety acquisition
Fashion platform Zalando is aiming to boost its content skills with the acquisition of media group Highsnobiety.
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AnalysisNow trending: Why Google, Netflix and Buzzfeed are embracing the physical store
In recent years, shoppers have been greeted by some surprising additions to high streets and airports. Instead of traditional retail brands commanding new space, leading social media and editorial brands such as Buzzfeed, TikTok and Highsnobiety are flirting with the idea of a permanent physical presence. What has prompted the interest in moving into physical retail for such brands? Retail Week takes a look at the motivation behind the moves.
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Analysis9 CX disruptors – meet the retailers and brands redefining experience
A new generation of ingenious businesses are wowing customers like never before with lessons for established retailers, Retail Week’s latest report finds.
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Opinion‘Asda’s reaction to Jack Monroe reveals rise of a new style of influencer’
As the spiralling cost of living unsettles consumers – inflation now stands at a 30-year high according to this week’s ONS data – retailers’ value propositions are coming under the spotlight in new ways, sometimes in an unflattering light, from a new type of influencer.
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NewsExclusive: TikTok UK launches new ‘On Trend’ two-day shopping event
TikTok has unveiled a two-day shopping event called ‘On Trend’ which will allow users to purchase directly from brands on the platform during a series of live streaming sessions.
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AnalysisLights, camera, retail: How M&S, Boots and TikTok are merging content with commerce
From Singles’ Day livestreams to shoppable reality TV shows, the worlds of entertainment and retail are becoming more intertwined than ever. How can retailers win in the battle for consumer attention both in-store and on-screen?
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Retail VoiceFour lessons for the new era of video
The way people engage with video online is changing. There are four key things brands need to know
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Retail VoiceLuxury consumers are changing – here’s what you need to know
The past 18 months have seen a transformation of behaviour, with buying online increasingly becoming the norm.
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NewsPayPal bid for Pinterest could create new ecommerce powerhouse
PayPal has made a bid for social media giant Pinterest, sparking rumours of a new force in ecommerce.
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NewsBoots launches marketing agency to supercharge brand partners’ campaigns
Boots has launched a new media and marketing service to help third-party brands deliver personalised campaigns to customers.
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NewsShopify and TikTok team up to provide in-app shopping in UK and Ireland pilot
Shopify merchants across the UK and Ireland will be able to sell directly to customers via their TikTok profiles for the first time in a new pilot program.
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NewsJD Sports launches UK-first TikTok collaboration for Nike launch
JD has partnered with TikTok to allow users to virtually try on a pair of Nike trainers without leaving the comfort of their homes.
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Retail VoiceFive steps to secure a festive comeback
Compelling experiences, discovery-led gifting and a defined purpose will help retailers win this festive season, a major new consumer study by Facebook has revealed.