All Social media articles – Page 37
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AnalysisSocial media helps retail opportunities to pop up
Kellogg’s is the latest brand to make the transition into retail with the launch of its Pop-Tarts World in New York last week. The opening of a 3,000 sq ft store selling customised toaster pastries is certainly a novelty, even by Manhattan standards.
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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Analysis
Social networking: Retailers’ community challenge
The popularity of social networking is soaring and retailers want a slice of the action. Katie Kilgallen assesses the benefits