All Social media articles – Page 36
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OpinionRetail surgery: Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
Affiliate marketing is dominated by voucher code and cashback sites. How can I drive sales without constant discounting?
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AnalysisEmbracing the ecommerce market
IMRG managing director David Smith talks us through the dynamics of the maturing ecommerce market in the UK and the increasing role of multichannel retailers.
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AnalysisThe influence of online on global retail
The digital revolution was the hot topic at the World Retail Congress last week and is changing every aspect of the industry.
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OpinionRetail can innovate in social media
More UK retailers should explore and exploit the social network, says Martha Lane Fox
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?
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NewsConran Shop pushes social media with new site
Upmarket furniture retailer The Conran Shop has relaunched its website to include social media functions as it aims to grow its online sales five-fold by 2015.
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NewsAdvertising regulations extended to social media sites
Advertising regulations will be extended to cover retailers’ websites and non paid-for messages on social media sites, including Facebook and Twitter, from March 1 next year.
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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AnalysisSocial media helps retail opportunities to pop up
Kellogg’s is the latest brand to make the transition into retail with the launch of its Pop-Tarts World in New York last week. The opening of a 3,000 sq ft store selling customised toaster pastries is certainly a novelty, even by Manhattan standards.
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AnalysisEmail marketing: Hot mail
Personalising and targeting email marketing campaigns delivers the best results, finds Joanne Ellul
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Analysis
Social networking: Retailers’ community challenge
The popularity of social networking is soaring and retailers want a slice of the action. Katie Kilgallen assesses the benefits