The new 4,000 sq ft space, which opened three weeks earlier than it did last year, sits on the ground floor of the department store and offers a range of decorations, cards, wrapping paper, crackers, stocking fillers, lights and trees.

Selfridges said its Christmas shop this year offers more decorations than ever before – equivalent to a 12% increase on last year – with 1,300 ornaments available, including both traditional baubles and other decorations.