All Superdrug articles – Page 12
-
AnalysisA local shop for local people
Localising the product mix can enable retailers to tap into customers’ particular sense of taste, but how can this be achieved with economies of scale and profit in mind? Liz Morrell reports.
-
GalleryPutting the super into Superdrug
Asking shoppers to ‘take another look’ and then getting them to love the Superdrug brand is what the refurbished Wimbledon store is trying to achieve. John Ryan reports
-
AnalysisWinning in tough times
This year’s Retail Week Conference showed how creatively UK retailers are tackling tough trading conditions. Charlotte Hardie and Rebecca Thomson report on the highlights.
-
NewsSuperdrug launches new shopfit as part of ‘take another look’ strategy
Superdrug is to unveil a new store format in southwest London on March 25 as part of its plans to encourage customers to “take another look” at the retailer.
-
NewsSuperdrug Christmas like-for-likes up 1.7%
Superdrug has reported like-for-like sales up 1.7% over Christmas.
-
NewsThe Co-op appoints Gill Barr as marketing director
The Co-operative Group has appointed Gill Barr as its group marketing director.
-
NewsThe Perfume Shop Christmas like-for-likes up 2%
The Perfume Shop reported like-for-like sales up 2% for the four weeks to January 1, driven by classic fragrances and gift sets.
-
NewsSuperdrug to absorb VAT rise on own-brand products
Superdrug is to absorb the January 4 VAT increase on all its own brand beauty, toiletries and household products.
-
NewsHalfords hires Gerry Murphy as group brand marketing director
Car parts and bikes retailer Halfords has appointed former Superdrug marketing director Gerry Murphy as its group brand marketing director.
-
-
AnalysisStir up talent in the milk round
Retailers are adopting innovative ways of attracting prospective employees, finds Liz Morrell
-
NewsSavers narrows losses
Value health and beauty chain Savers, part of the AS Watson Group, has narrowed its losses as it implements the second year of its turnaround.
-
AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
-
NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
-
NewsSuperdrug set to experiment with virtual make-up
Superdrug is trialling virtual mirror technology in two of its stores to allow shoppers to experiment with different colours and shades of make-up.
-
NewsSuperdrug launches £9.99 value version of luxury skin cream
Health and beauty group Superdrug is to launch a £9.99 high street version of a luxury product more typically sold for £225.
-
NewsSuperdrug launches store beauty academies
Superdrug has launched beauty academies in five stores this week to enhance its beauty credentials.
-
NewsSuperdrug plans Christmas ad campaign to win back shoppers
Health and beauty retailer Superdrug is to launch its first TV advertising campaign for 10 years in October, in a bid get customers to rediscover the brand.
-
NewsThe Perfume Shop to trial Superdrug tie-up
The Perfume Shop is gunning to be the number one perfume retailer in the UK, after signing a deal with sister firm Superdrug to trial shop-in-shops in its stores.
-
NewsSuperdrug plans new focus on own brand
Superdrug is to push its own-brand and exclusive ranges after reporting it has reduced its losses in its full-year accounts to December 26, 2009.