All Superdrug articles – Page 13
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NewsSavers narrows losses
Value health and beauty chain Savers, part of the AS Watson Group, has narrowed its losses as it implements the second year of its turnaround.
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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NewsSuperdrug set to experiment with virtual make-up
Superdrug is trialling virtual mirror technology in two of its stores to allow shoppers to experiment with different colours and shades of make-up.
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NewsSuperdrug launches £9.99 value version of luxury skin cream
Health and beauty group Superdrug is to launch a £9.99 high street version of a luxury product more typically sold for £225.
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NewsSuperdrug launches store beauty academies
Superdrug has launched beauty academies in five stores this week to enhance its beauty credentials.
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NewsSuperdrug plans Christmas ad campaign to win back shoppers
Health and beauty retailer Superdrug is to launch its first TV advertising campaign for 10 years in October, in a bid get customers to rediscover the brand.
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NewsThe Perfume Shop to trial Superdrug tie-up
The Perfume Shop is gunning to be the number one perfume retailer in the UK, after signing a deal with sister firm Superdrug to trial shop-in-shops in its stores.
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NewsSuperdrug plans new focus on own brand
Superdrug is to push its own-brand and exclusive ranges after reporting it has reduced its losses in its full-year accounts to December 26, 2009.
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NewsSuperdrug reduces full-year losses
Superdrug has reduced its losses in the full year to December 26, 2009, by improving margins and reducing operating costs.
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AnalysisOffers hot off the press
Every weekend, newspapers are running special promotions with retailers, but how do they work and which ones succeed in pulling in the punters?
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OpinionAye, aye Captain
A visit to Unilever’s Customer Insight & Innovation Centre highlights just how seriously it takes its role as a category captain.
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Analysis
Making training as simple as ABC
The overhaul of retail vocational training should benefit everyone
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NewsSuperdrug ups value game with £1 cosmetics line
Superdrug will launch a £1 cosmetics collection next month as it seeks to ramp up its value credentials.
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NewsSuperdrug to slash prices in £5m Sale
Superdrug is to launch a £5m Sale on Boxing Day, cutting the prices across its stores by up to 80%.
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AnalysisAS Watson: Gunning for the Chinese lion’s share
Global health and beauty giant AS Watson has big plans for China, with ambitions for as many as 5,000 stores there. Tim Danaher flew to Shanghai for a rare interview with managing director Dominic Lai, the man masterminding the Superdrug owner’s expansion.
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NewsSuperdrug plans to start loyalty programme to focus on customers
Health and beauty giant Superdrug plans to launch a loyalty card in the UK in the next year.
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NewsSuperdrug to test concession formats
Superdrug will trial a raft of new concessions in the run-up to Christmas, using the busy shopping period as a testing ground for fresh concepts.
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AnalysisJeremy Seigal says AS Watson is back on track
In his first interview since taking the helm of Superdrug owner AS Watson, Jeremy Seigal tells Jennifer Creevy the business is back on track