All Superdry articles
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NewsSuperdry back in the black despite ‘softer top-line sales’
Superdry has swung back to a profit for the financial year, as cost savings and reductions offset the drag of softer topline sales on revenues.
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NewsSuperdry boss targets up to 12 new format stores in the UK
On the day Superdry opened its first new format location in Nottingham, boss Julian Dunkerton told Retail Week he would like to open another dozen of the stores in the UK.
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NewsSuperdry relaunches Cult branding in-store and online
Fashion brand Superdry has relaunched its Cult sub-brand with a dedicated ecommerce website and rebrands at its Oxford Street and White City stores.
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NewsRetailers are considering setting up US subsidiaries to counter Trump tariffs
British retailers are exploring ways to fight President Trump’s tariffs, including ceasing exports or looking at setting up US subsidiaries.
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NewsSuperdry warns of profit decline as sales slide after London stock market exit
Superdry has warned on profitability for the year ahead as sales fell during the current financial year following the fashion retailer’s departure from the London Stock Exchange in bid for survival.
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Retail Navigator AnalysisSuperdry (Financials)
Sales at Superdry slid 21.5% to £488.6m in the year ended 27 April 2024 (FY2023) which the retailer said reflected “the continued underperformance” of its wholesale division as well as softer performance within its Retail segment.
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AnalysisFirst look: Superdry has opened the doors to its new Athletic Essentials concept store
Superdry boss Julian Dunkerton has said that “boring and generic” UK shopping centres need his new Athletic Essentials stores to excite shoppers once again.
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NewsSuperdry is targeting Gen Z shoppers with a new Athletic Essentials concept store
Exclusive: Fashion retailer Superdry is opening the doors to a new concept store, Athletic Essentials by Superdry, as it targets Gen Z amid its ongoing turnaround strategy.
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NewsSuperdry boss has called on the government to stop Shein from ‘dodging tax’
Superdry boss Julian Dunkerton has called on the government to ban fast-fashion giant and rival Shein from “dodging tax”.
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NewsExclusive: Superdry CTO exits as Dunkerton aims to bolster board with new hires
Superdry boss Julian Dunkerton is rebuilding elements of his top team after its chief technology officer left the business and the search for new board members is underway, Retail Week can reveal.
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NewsSuperdry will delist from the London Stock Exchange next week
The delisting follows the approval of its restructuring plan by shareholders last month.
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NewsSuperdry poaches Halfords IT boss for new role
Superdry has appointed the former Halfords IT boss as its global technology director.
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NewsSuperdry shareholders approve CEO’s survival plan to avoid administration
The restructuring plan to ensure the survival of fashion retailer Superdry has been given the go-ahead after shareholders voted in its favour.
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NewsSuperdry wins creditor backing for restructuring plan
Superdry creditors have voted in favour of its proposed restructuring plan, the fashion retailer has said.
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NewsSuperdry gears up for emergency sale if creditors oppose survival plan
Embattled fashion retailer Superdry is gearing up for an emergency four-week sale process if creditors fail to support boss Julian Dunkerton’s restructuring proposal.
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NewsSuperdry landlord M&G drafts in lawyers to review survival plan
The owner of Superdry’s Oxford Street flagship is reportedly mulling a challenge to the fashion retailer’s survival plan, which is set to involve steep rent cuts across some of its stores.
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Opinion‘Asos and Superdry will remain fashion victims unless they win back customers’
While Asos and Superdry can tinker with things behind the scenes as much as they like, neither brand seems able to articulate how they plan to go about attracting new customers or winning old ones back.
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Retail Navigator AnalysisSuperdry (Strategy)
As the embattled retailer attempts to revive its business, Superdry put forward plans in mid- April 2024 that would see it restructure, raise equity and delist from the London Stock Exchange (LSE).
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InterviewJulian Dunkerton: Back my Superdry survival plan or the business dies
Superdry boss Julian Dunkerton says his proposals are the only way to give the embattled fashion retailer a shot at ‘rebirth’. But is it all too little, too late?
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NewsSuperdry to quit stock market as part of survival plan
Superdry is poised to de-list from the London Stock Exchange as part of a restructuring plans that it says are critical to its long-term survival as a brand.