When two of the biggest fashion retailers in the UK revealed their sustainability initiatives last week, the industry waited with bated breath. However, while the strategies are impressive on paper, concrete details on how they will be achieved are less forthcoming.

Fashion is one of the world’s biggest polluters, contributing around 10% of global carbon emissions. While no one is expecting Asos and Primark to solve the problem by themselves, the situation demands more definite plans and more immediate goals.