All Consumer insight articles – Page 27
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OpinionMichael Jary: Driverless cars will change everything about retail hot spots
In his autobiography, Sam Walton described why he preferred a small propeller plane to a jet. The Walmart founder could fly closer to the ground and see how America’s towns and cities were growing.
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OpinionOpinion: New retail growth requires an old-school ethos
One hundred years ago – prior to the industrialisation of retail – every retailer was by definition what I call a ‘customer-keeper’.
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Retail VoiceThe 3% rule that will transform your customer experience
Identifying small but numerous enhancements to your customer experience could help you dominate your market
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NewsBrexit fears threaten to put brakes on Christmas spending
Christmas spending is forecast to be lacklustre as concerns about Brexit weigh on shoppers.
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Retail VoiceHow to measure satisfaction in the new retail age
Customer satisfaction is key to retaining loyalty and driving revenue, but even in the digital age it’s hard to get a handle on feedback
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DataData: John Lewis’ look at how we shopped in 2019
John Lewis’ latest retail report has delved into the trends that have driven sales in 2019 and those that fell by the wayside.
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Retail VoicePrinciples of persuasion to tap into e-consumer psychology
Four key psychological principles that should be applied to ecommerce marketing to ensure high conversion rates
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Retail VoiceWhat does experience really mean?
Brand and retail consultancy Fitch’s Morgan Holt explains how to break down the concept of ’experience’ into something more usable
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AnalysisWhat retail supply chains must look like in 2020
Retail Week’s Supply Chain 2020 report reveals how retailers are winning in the first and final mile through analysis of the latest trends
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Retail VoiceEvery brand has a ‘Reputation Score’ – what’s yours?
Reputation.com’s Anthony Gaskell explains why keeping track of your online position – and that of your competition – is more important than ever in the feedback economy
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AnalysisAnalysis: How to achieve cult brand status
This summer, Gwyneth Paltrow’s wellness brand Goop held its first summit in London, hot on the heels of the brand’s first UK shop in Notting Hill.
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail VoiceDisruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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Analysis
Almost half of retailers desperate to fill data roles
Business leaders are looking for expertise outside of their organisations to support ongoing data strategies
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OpinionRetailers must abandon one-size-fits-all discounting
Barely 10 years ago, consumers were delighted with twice-yearly, end-of-season Sales. Fast-forward to today and there seems to be a never-ending cycle of price reductions – ever-earlier seasonal Sales, continuous ‘promos’, discounting disguised as loyalty programmes, Black Friday, Cyber Monday… the list goes on.
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Retail VoiceManaging your online presence in the feedback economy
Online reputation management company Reputation.com explains why focusing on feedback could help boost a retailer’s standing both on and offline
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NewsBrits spend £4bn stockpiling for no-deal Brexit
British households have spent £4bn stockpiling goods in preparation for a potential no-deal Brexit in October.
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OpinionOpinion: Stores can beat online by avoiding the tyranny of choice
The gloomy Danish philosopher Kierkegaard found much of life to be painful, but it can be assumed he would have harboured a particular ennui for online shopping.
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Retail VoiceThe case for seamless, not soulless, store experiences
Retail influencer Natalie Berg examines the rise of the experiential store and why customer experience is fast becoming the new currency in retail
