All Customer experience articles – Page 33
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OpinionOpinion: Thomas Cook is a victim of demand for personalisation
It is often written that younger consumers value experiences more than actual products. A lot that is written about ‘millennials’ is often lazy stereotyping, but there is something about their desire for experiences that rings true.
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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AnalysisThomas Cook collapse – what it means for high streets
The liquidation of Thomas Cook is a disaster for 150,000 holidaymakers and the travel agent’s 22,000 staff, including 9,000 in the UK.
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GalleryIn pictures: Topshop launches immersive sensory experience
As high street retailers continue to struggle with decreasing footfall, Topshop has launched an immersive experience to encourage customers to do more than just stop to look at its window displays.
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OpinionOpinion: Next gets that the future of ecommerce is stores
To be relevant in retail today, you have to acknowledge that stores are no longer purely about selling.
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GalleryIn pictures: Oxfam opens first ‘superstore’
Oxfam has opened its first superstore in Oxford – the same location where the original Oxfam shop opened its doors over 70 years ago in 1948.
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Retail VoiceWhy soft skills are the future of the frontline retail workforce
Continuing on from lessons learned at Retail Week Live, Freeformers maintains the importance of the human element of the future of retail
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NewsH&M launches music partnership to reward ‘loyal fans’
H&M has launched a music partnership to help boost the profile of independent musicians while rewarding its loyal customers with exclusive events.
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NewsPrimark aims to boost sales with more food and drink formats
Primark is set to roll out more stores featuring food, drink and beauty treatments following the success of its Birmingham mega-store that opened earlier this year.
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AnalysisAnalysis: Why is the east end of Oxford Street still so grotty?
What looked like a renaissance for the east end of Oxford Street appears to have stalled, but what are the prospects for a revival?
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Retail VoiceDisruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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Analysis
Almost half of retailers desperate to fill data roles
Business leaders are looking for expertise outside of their organisations to support ongoing data strategies
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Retail VoiceHow to make shopping experiences more accessible
Ahead of the Autism Hour 2019 campaign, the National Autistic Society explains the simple steps stores can take to help more autistic people go shopping
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Retail VoiceManaging your online presence in the feedback economy
Online reputation management company Reputation.com explains why focusing on feedback could help boost a retailer’s standing both on and offline
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OpinionOpinion: Stores can beat online by avoiding the tyranny of choice
The gloomy Danish philosopher Kierkegaard found much of life to be painful, but it can be assumed he would have harboured a particular ennui for online shopping.
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NewsDixons Carphone launches ‘world-first’ AR experience
Dixons Carphone has integrated an augmented reality experience into the Currys PC World website – previously only available on an app – in what the retailer describes as a “world-first”.
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NewsBoots pilots language interpretation service
Boots is piloting an on-demand language interpretation service for non-English speaking pharmacy patients.
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Retail VoiceThe case for seamless, not soulless, store experiences
Retail influencer Natalie Berg examines the rise of the experiential store and why customer experience is fast becoming the new currency in retail
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OpinionOpinion: How retailers can win in the age of convenience
UK retail sales experienced their “worst June on record” according to the British Retail Consortium. Small surprise then that retailers and brands are testing and trialling new ways to drive growth.
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AnalysisAnalysis: Seven ways retail is going back to the future
Retail is undergoing a technological revolution with AI, VR, robots and blockchain being trialled and tested throughout the industry. But retailers are increasingly revisiting old-school shopkeeping tactics to win customers and increase sales. Retail Week looks at seven ways that retailers are going back to the future.
