Personalisation has been eBay’s watchword in recent years, in a bid to ensure its vast range of products are presented to its shoppers in the most relevant way possible.

Chief curation and merchandising officer Bradford Shellhammer says: “No one in ecommerce has really cracked [personalisation] yet and it’s a unique opportunity for eBay because of the diversity of our catalogue.”

We uncover how the online giant is personalising the shopping experience.