If one retailer epitomises cross-channel excellence it is Sainsbury’s Argos, which has managed to create a near-seamless customer experience across stores and online.

Grocer Sainsbury’s acquired general merchandise giant Argos in 2016 to create a multichannel powerhouse capable of competing with Amazon and the Sainsbury’s Argos cross-channel experience blends digital capabilities and the strengths of a store network to offer shoppers a wealth of convenient options.