Fashion ranking 2019

Retail Week Indicator has reviewed all areas of a customer’s digital shopping journey. How do the fashion retailers size up?

Google logo web

In partnership with Google

H&M has taken the top spot in Retail Week Indicator’s fashion ranking.

The Swedish fashion giant has invested heavily in digitising the shopping journey, both improving the basics such as product page visuals and delivery windows, and launching unique features such as the In-Store mode in it’s app.

In-Store Mode allows shoppers to use visual or text search or even scanning barcodes to find if the products they want are in stock in their size.

Retail Week Indicator evaluates digital capabilities across four performance categories: marketing; logistics and customer service; cross-channel; and ecommerce. All retailers were scored against each performance category as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

Position	Retailer	Marketing	Logistics	Cross-channel	Ecommerce	Indicator score
1	H&M	75.9	67.1	65.3	62.9	65.3
2	Asos	63.2	83.7	32.4	68.8	64.0
3	JD Sports	54.0	70.9	52.9	63.2	62.1
4	Zara	51.7	62.9	75.9	53.4	60.5
5	Next	51.7	61.7	48.8	62.2	56.4
6	River Island	55.2	60.1	60.0	52.6	53.7
7	Schuh	51.7	59.1	58.5	47.0	52.4
8	Urban Outfitters	73.6	37.1	58.2	50.1	52.0
9	Oasis	42.5	65.2	51.2	49.0	51.9
10	Farfetch	54.0	48.2	42.9	55.0	50.4
11	Matchesfashion.com	40.2	70.6	21.8	55.6	50.0
12	Burberry	48.9	43.5	61.2	47.9	49.3
13	Boohoo.com	64.4	56.5	24.1	44.6	47.2
14	Karen Millen	52.9	58.5	47.1	44.0	47.2
15	Mint Velvet	41.4	43.5	37.6	53.0	46.8
16	Office	50.6	51.1	50.6	45.8	46.6
17	Yours Clothing	40.2	50.8	23.5	52.8	46.6
18	Quiz	49.4	37.1	49.4	47.6	46.5
19	Coast	42.5	50.2	42.9	46.2	46.3
20	Zalando	49.4	41.5	17.1	57.0	45.5
21	Yoox Net-a-Porter	49.4	61.3	13.5	52.1	45.5
22	Uniqlo	57.5	36.1	34.1	47.7	45.3
23	N Brown	48.3	60.7	22.9	48.3	44.9
24	Missguided	49.4	65.8	23.5	45.4	44.2
25	Shop Direct	50.6	54.0	17.1	49.0	43.5
26	Mothercare	65.5	49.5	59.1	60.3	43.3
27	Childrensalon	66.7	39.6	14.1	48.7	43.0
28	Footasylum	50.6	51.1	34.1	40.8	42.6
29	Topshop	50.6	39.6	66.5	45.5	42.4
30	Claire’s	57.5	24.9	34.7	47.2	41.8
31	Superdry	43.7	34.2	44.7	40.6	41.7
32	Monsoon	64.4	51.4	29.4	40.3	41.2
33	Sports Direct	58.6	19.2	37.1	46.3	41.1
34	Reiss	54.0	34.8	36.5	40.8	40.9
35	New Look	58.6	70.0	58.8	41.9	40.7
36	Hobbs	56.3	44.1	38.8	36.8	40.6
37	Gap	67.8	33.2	34.7	47.3	39.4
38	Moss Bros	40.2	45.7	30.6	40.3	39.3
39	Joules	40.2	28.8	35.9	42.1	38.9
40	Jack Wills	55.2	33.2	38.2	36.3	38.8
41	Matalan	77.0	24.9	38.2	33.2	38.4
42	Whistles	39.1	39.0	37.6	36.7	38.2
43	Clarks	51.7	36.4	46.8	33.1	38.2
44	Sweaty Betty	43.7	33.2	22.9	43.4	38.1
45	All Saints	43.7	43.5	26.5	41.1	38.0
46	Ted Baker	54.0	32.3	42.4	31.6	37.7
47	French Connection	50.6	37.7	37.1	36.1	37.6
48	Gymshark	55.2	43.5	7.6	32.0	37.4
49	White Stuff	43.7	39.9	25.9	43.9	37.2
50	Boux Avenue	58.6	51.4	22.9	35.6	36.7
51	Fat Face	44.8	39.6	30.6	34.5	36.3
52	Phase eight	34.5	36.4	30.6	39.4	36.3
53	Crew Clothing	41.4	40.3	25.9	38.2	36.2
54	Jigsaw	37.9	33.9	30.6	41.1	36.2
55	TM Lewin	33.3	36.4	19.4	43.0	36.2
56	Kurt Geiger	50.6	41.2	38.2	29.8	36.0
57	MandM Direct	46.0	45.4	7.6	39.9	35.8
58	Oliver Bonas	43.7	31.9	18.8	40.1	35.2
59	Dune	41.4	40.9	29.4	32.3	34.9
60	Shoe Zone	41.4	33.2	28.2	33.5	34.0
61	Ann Summers	28.7	36.4	19.4	41.7	33.1
62	Peacocks	44.8	23.0	25.9	36.1	33.1
63	TK Maxx	58.6	25.6	22.4	32.4	32.9
64	Mamas & Papas	36.8	43.8	40.6	26.5	32.5
65	Boden	37.9	40.3	18.8	31.6	31.9
66	Woolovers	40.9	39.0	14.7	37.7	31.6
67	Charles Tyrwhitt	32.2	38.3	19.4	35.9	31.0
68	Bonmarché	43.7	24.9	21.2	33.7	30.3
69	Bravissimo	41.4	37.1	15.9	31.2	29.9
70	Finery	44.8	33.9	4.7	34.1	28.4
71	BrandAlley	54.0	22.4	4.7	31.6	28.0
72	SecretSales	50.6	19.2	11.2	31.6	26.4
73	Primark	50.6	8.3	17.1	25.9	25.5
74	SilkFred	49.4	21.7	4.7	30.8	24.1
75	TOFS	17.2	13.4	10.6	16.3	13.8